Brand Risk is an independent consultancy specialising in the management of brand risk and marketing for executives, investors and anyone involved with brands with extensive experience in the management of brands and risks. Together with its partners, Summa Branding and The Analytics Boutique, it has developed an innovative, pioneering and efficacious management model.
Brand Risk is an initiative of Summa, expert consultants in global solutions for the management of brands, in collaboration with The Analytics Boutique, a renowned company specialising in risk analysis. We are members of the Asociación Española de Gerencia de Riesgos y Seguros (AGERS).
Conrad Llorens
President
Rafael Cavestany
Technology Partner
At Brand Risk we believe in:
The advantages of working with Brand Risk are clear and significant for all those who manage brands or are involved in evaluations or transactions with brands:
It provides a consistent framework enabling controlled, secure, comprehensive and directed management.
It aids better decision-making anticipating, informing and establishing priorities.
It enables better allocation of resources whether economic or human, and may be incorporated and integrated into other models of risk.
It reduces volatility, protecting and improving brands’ management, governance and capital.
It improves the efficiency and performance of brands, ensuring alignment with goals.
It can be acted upon and enables specific situations and interrelationships between risk events to be determined. Moreover, it helps in adapting to change by identifying and integrating the circumstances that may arise.
It enables the measurement of the economic impact of brand risk events in terms of the operation, facilitating the modelling, assessment and calculation of returns.
More than 200 risks that affect brands classified and grouped by type
Brand Risk’s software analyses and measures more than 200 risks based on an extremely extensive set of case studies, risks that may have an adverse impact on the value of the brand and the results of the business. These include, among others, probabilistic calculations of events, gamification and intelligent modelling.
The combination of more than 30 years’ experience in the creation and management of brands and in risk analysis makes Brand Risk a safe and comprehensive choice
The team is made up of experts in the management and construction of brands, brand and marketing consultants, risk analysts and managers and IT professionals with a proven track record.
The Brand Risk model operates in accordance with the ISO 30010 and ISO 30100 standards
The system and processes used by the Brand Risk tool are framed within the international systems of certification and standards.