Who we are

Brand Risk is an independent consultancy specialising in the management of brand risk and marketing for executives, investors and anyone involved with brands with extensive experience in the management of brands and risks. Together with its partners, Summa Branding and The Analytics Boutique, it has developed an innovative, pioneering and efficacious management model.

Brand Risk is an initiative of Summa, expert consultants in global solutions for the management of brands, in collaboration with The Analytics Boutique, a renowned company specialising in risk analysis. We are members of the Asociación Española de Gerencia de Riesgos y Seguros (AGERS).

Conrad Llorens


Rafael Cavestany

Technology Partner 

At Brand Risk we believe in: 

  • The independence of analysis, opinion and judgement
  • Specialisation, solidity and analytical rigour
  • Professionalism and experience
  • Integrity and transparency in praxis
  • Ongoing innovation
  • Commitment to our clients

Why choose Brand Risk?

The advantages of working with Brand Risk are clear and significant for all those who manage brands or are involved in evaluations or transactions with brands:

It provides a consistent framework enabling controlled, secure, comprehensive and directed management.

It aids better decision-making anticipating, informing and establishing priorities.

It enables better allocation of resources whether economic or human, and may be incorporated and integrated into other models of risk.

It reduces volatility, protecting and improving brands’ management, governance and capital.

It improves the efficiency and performance of brands, ensuring alignment with goals.

It can be acted upon and enables specific situations and interrelationships between risk events to be determined. Moreover, it helps in adapting to change by identifying and integrating the circumstances that may arise. 

It enables the measurement of the economic impact of brand risk events in terms of the operation, facilitating the modelling, assessment and calculation of returns.

Brand Risk Technology

More than 200 risks that affect brands classified and grouped by type 

Brand Risk’s software analyses and measures more than 200 risks based on an extremely extensive set of case studies, risks that may have an adverse impact on the value of the brand and the results of the business. These include, among others, probabilistic calculations of events, gamification and intelligent modelling.

Experts in brands

and risk management

The combination of more than 30 years’ experience in the creation and management of brands and in risk analysis makes Brand Risk a safe and comprehensive choice

The team is made up of experts in the management and construction of brands, brand and marketing consultants, risk analysts and managers and IT professionals with a proven track record. 

Processes standardised 
in accordance with ISO standards

The Brand Risk model operates in accordance with the ISO 30010 and ISO 30100 standards

The system and processes used by the Brand Risk tool are framed within the international systems of certification and standards.